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Warning: Cold Calling May Cause an Increase in Performance

No matter how terrific your sales team is, there is always room for improvement.

No matter how terrific your sales team is, there is always room for improvement. Research from Salesforce last year found that sales teams spend 66% of their work time on tasks that don’t lead to more closed deals. Not only is it cheaper to retain and upsell existing clients, but they are more likely to try new products. By outsourcing the cold calling aspect to reach out to clients who are unfamiliar with your business you are able to free up your sales team to do what they do best – sell!

#leadgeneration #businessdevelopment #coldcalling #salesdevelopment #salesenablement #saleseffectiveness


Tags: cold calling lead generation

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